Everyone talks about sustainability, but we're tackling it. At our next trade fair appearance at ISE 2024 in Barcelona, we will be presenting our new products on an absolutely innovative stand made entirely of compostable, forward-looking composite panels.
A real world first!
At the upcoming ISE in Barcelona, we are setting a real sign for sustainability. Our Marketing Manager Dominic Hoffmann came up with the idea when he and his children built a gingerbread house that was completely eaten within a few days. Why not find a material for the trade fair stand that is made from renewable raw materials and, in the best case, is still edible, but at least compostable? The solution was not that far away.
The region around Würzburg, where we have our headquarters, is known for the cultivation of sugar beets. When sugar is extracted, what remains is a thick syrup called molasses. Together with the stand builder and Prof. Dr. Reiner Süssmut, various materials were then researched and tested in the laboratory. The result is impressive. The result was composite panels made of molasses and corn granules. Once cured, they are particularly load-bearing and robust. On the other hand, they can be completely composted.
"Good enough to eat – how about we clean up our trade fair stand together at the end? Sure, things always end up being more heated than they are enjoyable – but between us, wouldn't it be nice if trade fair stands could be completely recycled without harming the environment?"
Dominic Hoffmann, Head of Marketing at Kindermann GMBH
Prof. Dr. Reiner Süssmut
The composite panels made of molasses and corn granules - once cured, they are particularly load-bearing and robust.
The premiere
This innovation will be presented to an international audience for the first time at ISE 2024. The Kindermann stand made of sugar-corn panels is manufactured exclusively from resource-saving materials from the home country. For the last day of the trade fair, we invite all visitors to the big "dismantling event" so that they can see the innovation for themselves.
Regionally rooted - sugar refinery in the Ochsenfurt area. Cleverly used waste products for more sustainability.
"Kindermann is known for innovation, quality, and sustainability. So I am delighted that we can set a unique example with this forward-looking trade fair concept. But at ISE 2024, it's not just the trade fair stand that will be sustainable, but also all posters, flyers, and other documents, as they will be printed on edible paper. This saves paper and gives our consultations a sweet aftertaste,"
says Timo Meißner with a wink, Managing Director of Kindermann GmbH.
Whether machined, milled, sawn, sanded or painted, the new composite material is in no way inferior to the conventionally used sheet material in terms of processing.
"This may sound a little strange at first, but we are already looking forward to the end of the trade fair! We cordially invite all visitors to help us dismantle our booth. All components are even edible. Okay, I admit that they should be soaked before consumption. Of course, we have also come up with a suitable supporting program with music and a happy hour," says Dominic Hoffmann, Marketing Manager at Kindermann GmbH.
You want to convince yourself that this is not just an April Fool's joke (due to the publication date)? Click here to go to the booth.
