What makes a company that has existed for more than 160 years? Continuous renewal! This is how the success of Kindermann GmbH can be described. Sometimes it is small adjusting screws that are adjusted, but now a new era is being ushered in. From now on, Kindermann presents itself with a modern brand identity and launches a quality offensive in all areas as well as an innovative dealer online store in the near future.
The impetus for the renewal came from Dominic Hoffmann, who started as Marketing Manager at Kindermann GmbH just over a year ago. It quickly became clear to him that the corporate design no longer fit the innovative company that Kindermann is today. However, this initiative turned into much more than a new logo. Months of intensive work with all areas of the company followed. From the definition of values to the examination of communication and work processes to personnel development. Together with the employees, a concept was created that makes Kindermann a forward-looking provider as well as employer.
Kindermann Products, the success speaks for itself
Already three years ago, the decision was made to focus more on the own brand again. The company has not limited itself to its own products, but has expanded its portfolio to include touch displays and the collaboration system. KLICK&SHOW further expanded. In doing so, Kindermann places the highest value on its own developments, which make these solutions remarkably easy to install and operate. Distribution continues to be an important mainstay. This provides dealers with a wide range of alternatives and enables them to meet the diverse needs of end customers with one-stop shopping.
"With our new claim "Kindermann proudly presents" we are going on the offensive again. For too long we have not made our success and importance visible. Our new claim does not only stand for our own products, but we are also convinced of the quality of the distribution products and our services. All of this can be titled "Kindermann Experience", our claim to provide customers with an excellent experience at every touch point with us",
Dominic Hoffmann, Marketing Manager of Kindermann GMBH
The new brand identity
The redesigned logo of Kindermann now also includes a figurative mark that is emblematic of the company's next chapter. This combines the "K" of the old word mark with the familiar symbol for "Play/Start" and a stylistic element that stands for connectivity & collaboration. In the future, the new Kindermann button will play a central role in the products and services and ensure a high recognition value.
Kindermann has made "excellence" its motto, which should apply not only to the products, but to all areas of the company. The design element "Spark of Excellence" was developed for this purpose. This key visual is derived from a jewel and will significantly shape the corporate identity.
"We don't want to be the biggest, but we want to be the best - that's our goal. In doing so, we have set the bar high for ourselves and set in motion a process internally that we are working on together day by day. We are proud of our external image, as the new look reflects our innovative strength."
Timo Meissner, Managing Director of Kindermann GmbH.
Sigi Riedelbauch
Public touch - agency for press work and PR GmbH
Tel.: +49 (0) 91 23 / 97 47 13
Fax: +49 (0) 91 23 / 97 47 17
riedelbauch@publictouch.de
